Figs

Responsible for the redesign of the visual identity of Figs. Beginning with the catalog as my very first project, I established a versatile toolbox for the brand. Each quarter, I innovated the catalog with fresh details, subsequently integrating them into the website, advertisements, and email campaigns. Additionally, I developed all email templates, refined the color system, updated the logo, and ensured optimal performance across mobile devices. I assisted in ecomm photoshoots in addition to conceptualizing new ideas for launch and holiday photoshoots.