Extensive work on the FIGS "I AM A ＿＿＿＿＿" campaign encompasses a printed catalog, web pages, email campaigns, digital ads, social media content, and event materials. In addition, as part of Nurses Week, the "I AM A NURSE" countdown campaign spanned seven days and included a grant giveaway to honor healthcare professionals. This comprehensive suite of assets celebrated and supported nurses while ensuring a cohesive experience across all channels.